George Wilson

George Wilson is the owner and mastermind behind "COWBOYS TOO!" George and his wife Cheryl retired to the Black Hills from Minnesota. George bought the current location of COWBOYS TOO! December 2017 and completely remodeled it. You can see his love for the Black Hills in the decor he chose. His goal was for everyone to be comfortable during their shopping experience.

Michelle Evans

Michelle Evans is the Social Media Coordinator and General Manager for COWBOYS TOO! Michelle started the Facebook page way back in 2015 while living in Oregon.

Michelle, her husband Peter, and daughter Isabella moved to Belle Fourche right before the 2017 Sturgis Rally began. Michelle and Peter desired for their daughter to grow up in a small town. Even though Michelle was born in Spearfish, she has not lived here since she was 4 years old. It took 33 years to come full circle.

Michelle's second passion is social media. Social media is the ultimate platform to connect with customers. Her goal is that while driving through town the COWBOYS TOO! followers will feel so comfortable to come in and say hello... and it has happen over and over again.

Michelle also uses the store's Facebook and Instagram platform to showcase Belle Fourche happenings and other local businesses that help make COWOYS TOO! successful.

"We may be a "small local business" but there really is nothing small about us! Our merchandise has crossed oceans and online and store customers know they can pick up the phone and talk to us. We are here to fill a need.... and have fun doing it! I love COWBOYS TOO! and all who enter our store.!

Contact us

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Need us NOW?? We get it.... call us at (605) 892-9089